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official partner to the mobo awards 2012!

Wow, what an exciting time I have had over the last few weeks! I have had the pleasure of being a part of some absolutely stunning weddings, which I will share with you soon, but first, here is a little insight into my involvement in an event of a very different kind – the 2012 MOBO Awards!

The MOBO Awards are an annual event to celebrate urban music, rewarding achievement and championing up and coming artists, plus hosting a bloomin’ good bash in the process. Now in its 17th year, the MOBO Awards returned to Liverpool for this year’s glamorous and star-studded event.

I had the incredible honour of being asked to create a dessert table for the stars as they relaxed in the Green Room, so that they could chill out with games consoles, sip champagne and tuck into a selection of delicious desserts and sweets. The theme was red, white and blue, taking inspiration from the Union Jack, but with a glam carnival atmosphere. I was very inspired and so got sketching:

My original idea included classic cone-shaped macaron towers but in acrylic with “floating” macarons, plus many “steps” to display the cupcakes and cake pops, but after finding a fantastic local company who were able to make bespoke, deep stepped display bridges for me, and who also sold fabulous shelved, clear macaron display units, I changed my mind. I was so pleased that I did as I love the effect of the side on macarons! They just added to the quirkiness of the overall display. I had also originally contemplated including flower displays as part of the backdrop but on location, a much cleaner, plain black backdrop was definitely better. Look at those beautiful ostrich feathers!

I loved planning and creating the unusual decorations for the desserts. The cake pops were one of my favourite elements. I don’t usually use sprinkles in my work as I prefer to create personalised decorations, but after finding these red, white and blue sugar balls, I had a great idea for how to use them in a different way:

This is one of my favourite shots. I just love the simplicity of the display and how the colours really pop against the dark background and barely there display, plus you can see the lovely, fluffy centres of my macaron ruffles. I hope everyone enjoyed tucking into their treats!

And it doesn’t end there! I also had the pleasure of creating beautifully packaged MOBO Awards branded cookies for the VIP dressing rooms. This means that every band and artist in attendance, all the award nominees and performers, received a luxury gift box of my Madagascan vanilla bean cookies for them to enjoy whilst they got ready for the show.

I was very proud of how beautiful and glossy the packages looked. The boxes were completely bespoke so were the perfect size for my cookies, and each one was individually hand cut, scored and perforated by the very helpful and skilled people at the packaging company. Time was very tight putting all of this together and they really pulled it out of the bag for me. It took me a long, long time to hand tie each ribbon so I can’t imagine how long they spent!

The beautiful stickers were designed by my very talented other half. We wanted the packaging to be branded and clear but also subtle and elegant, and I love the way he used details and styles to tie in with my website and Cakes by Beth brand.

I actually had the pleasure of seeing my cookie boxes being placed in the VIP dressing rooms, and here is a little sneak peek into where the stars would be preparing for their big night. This space belonged to the fabulous JLS, who were winners on the night, picking up the award for Best Music Video!

So there we have it, my official partnering with this year’s MOBO Awards! I hope you enjoyed reading my story and thanks for stopping by. Until next time,

Beth x

With thanks to:

Pendragon Presentation Packaging


Solo Press Printing Services